and magazines such as City People Fashion & Style, ThisDay Style, True Love West Africa, Genevieve, Encomium Lifestyle (E Lifestlye)........
............naming just a few, it is very clear that being fashionable is a priority for over 50% of the Nigerian population. Every female is not only trying to be fashionable but also to be a fashionista - even teenagers. You can't blame them because nowadays you just get your picture taken randomly when you step out and next thing you're in ThisDay Style as the worst dressed or best dressed, so fashion is highly taken into account and increasingly too. Therefore, if you are not based in Nigeria and decide to go visiting or on holiday, don't think you'll be looking all snazzy in a tank top, belly belt and jeans if you don't jazz your outfit up.
Inspired by Nigerian mags so far, Naija Gal, and Bella Naija, I bring to you, part 1 of the 10 Most Powerful People in Nigeria's All-Round Fashion Industry (you may not agree with me but hey its my blog, let me know your thoughts though)
Even the magazines say so. Just laying it on the table - so if you're off to Nigeria on holiday, thinking you're gonna be the best-dressed in your little ensemble, better think again because the ladies (and gents) are out to kill heheheh :p
And by All-Round, I mean in general and not just ladies clothes and/or runway stuff or those based in the States or in England who do not design in and for the Nigerian industry. Also, the most powerful may not necessarily be the best designers.
1. Abah Folawiyo of Labanella
Her pull factor is most probably elaborate designs that only aristocrats are comfortable in - straight to the point.
More on her here
Address: Labanella, 38 Adeniran Ogunsanya Street, Surulere, Lagos.
2. Lanre Ogunlesi of Sofisticat
Sofisticat was started in the late 70s by the four Ogunlesi brothers when the Obasanjo regime (Federal Military Government) imposed a ban on the importation of ready-made garments.
Their tailoring service and fashion items were therefore an alternative for Nigerian men, a selected clientele who were used to only importing their clothes. However, this has broadened and now, any gentleman can take his material to Sofisticat and request for it to be tailored into any styleof his choice. By now, it is obvious that sofisticat is a fashion house for men :o) His pull factor is apparently "elevating the dress code of the modern Nigerian man."
More on Sofisticat at www.sofisticat.com
Address: Sofisticat, 4, Mobolaji Bank Anthony Way, Ikeja, Lagos.
3. Deola Sagoe of O'dua Creations
She is certainly one of Nigeria's most popular and most respected designers, it also seems she is currently the most popular/recognised Nigerian designer in the global fashion industry. the She was the winner of the first Africa designer by M-net and Angol gold for the future fashion.
She is married to the MD of Toyota Nigeria Ltd., Kofi Sagoe, she has been on the big stage from theonset since she took over her late mother's business - O'dua Originals. Her pieces are very distinct and her pull factor is her carving a niche for herself as an international figure and launching a pret-a-porter line that is greatly admired.
More on her here
Address: O'dua Creations, 322A Ikorodu Road, Anthony, Lagos.
4. David Kolawole-Vaughan of Dakova
Dakova for short, has been a fashion designer in Nigeria for about 20 years - being a top designer during a certain period, on the verge ofgoing bankrupt, branching into magazines and a fashion directory - Eminent people, contesting as a Local Government chairman at some point. Some distractions and a few ups and downs it may seem, but style and fashion have always had him rooted.
He is back for good, debuting at the This Day fiesta held in March and has won many awards since he started Dakova in 1986. His pull factor is his gift and passion for fashion.
I'll be back with my part 2!